Nielsen Demographics
Nielsen is the pre-eminent source of accurate, up-to-date market research analysis and target marketing research about the population, consumer behavior, consumer spending, households and businesses in the United States.
Demographic Data
- Pop-Facts
» Current Year Estimates and Five Year Projections (Jan 1 Reference)
» Income by Age of Householder
» Effective Buying Power
» Housing Units by Housing Value - Pop-Facts Supplemental
» Mid-Year Estimates (July 1 Reference Date)
» Income by Age of Householder - Consumer Buying Power
» Household Expenditures
» Spending by Retail Store Type
» National Market Indexes - Business Facts
» Daytime Employees
» Number of Businesses - Retail Market Power
» Demand for Retail Sales
» Supply for Retail Sales
» Opportunity (Gap/Surplus) for Retail Sales - PRIZM - Lifestyle & Behavior Segmentation System
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